Monday, 16 October 2017

What's Floating Around Cloud 9? 16 October 2017

Welcome to another week and its a week of Accountancy, Interviewing and Admin - Yikes!

Not our favourite time of the year but its a rush to get the annual accounts over to the accountant, lots of admin tasks we are woefully behind on and in the middle of it all, interviewing through the University of Nottingham for some student support for some of the projects we have on the go. 

There are some amazing bright youngsters out there and the skills they bring to the table can sometimes be a really great advantage as they have a way at looking at things very different. Most of the team here must seem like dinosaurs to many of our potential recruits and we did a Little digging online to find out just how best to engage with the so called Milennials! 

There are lots of different perspectives on this issue, from a raft of bosses complaining about their desire to be handed success on a plate, to more moderate views like ours about the potential benefits of employing a generation who are used to technology being in every day life. The article we liked best though came from The Guardian and although its a few years old, best sums it up. We've edited it down to include the best bits.

Mark Twain quipped that when he was 14 he was embarrassed by his father, who knew nothing. By the time the author turned 21, he was surprised at how much the old man had learned in just seven years. This generational divide between those who may think they know it all and those with world experience has always existed. But never before has a new generation entered the workforce with an outlook so different from that of its parents.

Generation Y, born in the 80s to mid 90s, and the "millennials", born from the mid-90s onwards, have the broadest horizons of any generation to enter the workforce. They are technically literate and connected to one another, brands, employers and the outside world in a way anyone who grew up with vinyl can only just begin to understand.

This has led to an increased confidence in where they want to go and what they feel they are worth and no doubt has led many an SME owner to agree with chef and restaurateur Marco Pierre White's observation. At a recent relaunching of the menu in two of his gastropubs, he revealed the main difference he has seen in the industry is that now when he interviews young staff for new positions, there seems to be a reversal in roles.

"It's young men and women who interview you now, not the other way round," he says. "It's good that they want to know more about you and how you can progress their career but it's such a change from when I was starting out. My dad always told me that when someone's going to train you there's two things you never ask: what are the hours and what's the pay. So I didn't dare ask the Rouxs what I'd be earning at Le Gavroche. I just put in the hours and learned."

What this new trend means for SME bosses is the subject of much conjecture but experts tend to agree that those in their 20s and early 30s cannot be ignored if companies are to remain successful. This means entrepreneurs need to be aware that when they hire young people, recruits will expect to be given the technology and training required to work well. Crucially, they expect and treasure flexibility.

In fact, according to the recent PwC Next Gen: A Global Generational Study, two in three in their 20s or early 30s expect to be able to work flexible hours both at home and in the office. Older workers, the research concludes, are more likely to be driven by pay and promotions. So, typically, Generation Y and millennial recruits are associated with wanting work to be both challenging and fun, rather than menial, with plenty of training. They expect cool offices with a kitchen, preferably a shower and definitely a works social events calendar.

To the middle-aged SME owner, it may seem as if HR experts are expecting them to organise their business around a younger generation's expectations. They have a very good point, according to Paul Roberts, business development manager at management consultancy Inspiring Business Performance (IBP). He cautions that a little more common sense is required to mediate between youthful expectations and what a business can deliver.

"It's key to ensure a careful balance between the two," he says. "It's like renovating an old building – you need to maintain the integrity of the original build but that shouldn't be at the cost of employing new techniques to achieve it.

"Millennials requiring more non-financial reward and recognition than previous generations can be a challenge for a boss focusing on simply getting the job done. However, with fewer school leavers venturing to university, as fees continue to rise, gaining experience while being paid has become more attractive to this generation. So apprenticeships offer SMEs an excellent way to help support the employment of those without any experience and provides the company owner with the opportunity to mould and guide them into the employees they need."

Get the balance right and most SMEs will flourish with an injection of new blood. Training, up-to-date technology and flexibility will need to be provided to recruits who will want to feel valued but there are no steps a boss will have to take that should make them feel uncomfortable; or ostracise older members of the workforce.

So there you have it! Have a great week and we'll let you know how we get on!

Monday, 9 October 2017

What's Floating Around Cloud 9? 9 October 2017

Welcome to another week and if you are a regular reader, you will recall that last week we mentioned the UK Awards Conference which is taking place on 7 November at the Cavendish Conference Centre in London.

Well this last week we attended the launch of the CHS Awards at the Independent Venue Showcase in Birmingham and once again, we are helping Emma and the team structure the awards with judging so the invitations to agents have been issued and to date we have a pretty good jury in place! If you are an agent and want to take part in the judging, then please let either Janet or Paula know and we'll get you on the list.

The AIEA is also launching some new awards which are basically designed to give suppliers an opportunity to vote for agents with some rather irreverent categories such as the Willy Wonka Award for the best reaction to chocolate or treats - so you get the picture!

Taking place on 19 January in Peterborough, I am not sure whether we will warrant any votes here at Cloud 9 Towers,but you never know!  I don't think there is a category for the best venue finders but we will live in hope.

Away from Awards we are delighted to welcome a new member of the team to Cloud 9.
Susan is from Milton Keynes and she makes broken look beautiful especially when it comes to events! With a background in all things marketing from working at U.S. based agencies to publishers across Europe and beyond - she has a tonne of experience.

It has been said: "Susan is a talented individual capable of bringing many good things to any project." Family is her passion, second only to creating the best possible life for them. Running a supper club in her spare time, as well as being a health and fitness fan – there’s never a dull moment. Travelling for events has played a big part in career, but it’s not all work when the meetings are over and the champagne starts popping.

Finally this week, we are super excited to be a part of the World Superdrone Racing Championships which are taking place in Nottingham next March. 32 International Teams are taking part and this week long event will culminate at the Motorpoint Arena on Sunday 11 March.

Have a great week and don't forget to let us know about judging!










Monday, 2 October 2017

What's Floating Around Cloud 9? 2October 2017

Welcome to another week and we can't quite believe it's October already - wow - where is the year going? This week we'd like to feature the UK Awards Conference which is our next scheduled event and is set for 7 November at the Cavendish Conference Centre in London.

You might not know this but there are in excess of 4,000 Awards Ceremonies taking place in the UK each year covering everything from Advertising to Aeronautics, Textiles to Toilets and for the entrants and winners, this awards are a big deal.

What many don't see though is the hard work and energy that goes on behind the scenes for the organisers so the conference is designed to bring together all of the topics that are relevant to the people who deliver awards, from generating sponsorship, to ensuring you have a credible and communicative jury - and we have an exceptional programme in place with some top rate speakers. 

We are running the event in conjunction with Boost Marketing Chris Robinson will chair the event. Chris is the Managing Director of Boost Marketing and his company not only details the most comprehensive list of Awards currently running the UK, but his organisation is also the largest specialist in the world at helping businesses to win awards. With operations in the UK, Ireland, USA, France and New Zealand, Boost have to date helped over 200 companies win in excess of 1,000 Awards - not a bad tally! 

Richard John who is the chair of the judges for us on the CHS Awards is then going to look at the history of awards, including some of the more memorable moments from awards in the last decade - and who can forget the blunder at the Oscars this year?

Setting up an awards programme is the easy bit, but what constitutes a good awards scheme and how do you know you are getting it right - well this is the topic that Don Hales for Awards International will address, but we move on to Creativity in Production with Richard Tierney.

We are also looking at Diversity in Awards: Achieving & Maintaining an Audience with Sarah Garrett MBE, as well as looking at establishing objectives for your potential entrants, – and maintaining open and honest working relationships with your target audience irrespective of their success levels, with Sarah Garrett.

Events aren’t just about what and who is in the room: they are also about the wider community. Simon Burton is a passionate evangelist for event amplification. Using real world case studies of awards he’ll demonstrate why social media shouldn’t be an add-on but an integral part of your awards strategy.

Just one of many highlights for the event is a session with Mark Borkowski who will be asking does Celebrity Matter? Does attaching a name to your brand have any impact on its standing with your audience? Getting the right fit for your programme is paramount and the suitability and expense does not always deliver an R.O.I. - or does it? Mark will look at guests expectations and the highs and lows of celebrity involvement in your awards.

We will also be dishing up the details with Anthony Marshall, Executive Head Chef, Hilton Park Lane who is reminding us that food remains an important element of any event and can make or break an awards ceremony. Food trends have changed significantly over the years at awards, and dietary requirements, the diversity of menus and demands from guests and events organisers are more complex. How does this impact a venue and how do they maintain their levels of quality and service to meet and exceed expectations? This invaluable session offers an insight from behind the scenes from one of the UK's leading executive chefs from the Hilton Park Lane.

Our last session is with Martin Lewis who is the Managing Editor at CAT Publications. The M&IT Awards are the most prestigious and most established recognition programme in the Events Industry and celebrated their 30th Anniversary this year. In an evolving industry, what has worked with the brand and what hasn't? In a look back a the history of M&IT, Martin will share some of the great lessons the brand has experienced over the years and how embracing change has positively impacted the awards.

Delegates can also enjoy some specific workshops, such as Balancing Stakeholder Communications with Andy Green, and a very hot topic at present around IP & Content with Ed Wright from Shakespeare Martineau. Just what are the legalities of what you can do with an entrants submission and content? Irrespective of your own rules and guidelines as part of your awards criteria, copyright is a form of intellectual property that protects original work and gives the creator of the work the exclusive rights so are you infringing this as part of your programme and what are you legal obligations? What steps can you take to protect your brand when promoting entrants online and reproducing their images, photos or copy? How clear is your legal position? The answer will probably surprise you! 

Workshop Three is with Donal Keenan from D&AD who will look at judging solutions whilst 
Anne Nolan from Awards Force will demonstrate some new technology to help organisers streamline their awards.

And if that wasn't a suitably packed programmme already, there is also an exhibition of suppliers and venues that can host awards, which are we running with our friends at CHS.

So if awards are your thing, then it's not too late to book - reserve your place now online and make sure your next awards event is a winner!

Have a great week!

Monday, 25 September 2017

What's Floating Around Cloud 9? 25 September 2017

Welcome to another week and after weeks of events and what seems like a million meetings, we are looking forward to some much needed office time here at Cloud 9 Towers,  for a well deserved catch up. Admin beckons and whilst it's not sexy, meetings produce lots of follow up admin sometimes lead to even more meetings.

Meetings in business are necessary but can take an extraordinary amount of time, so how is best to deal with them? There are a millions blogs out there about meetings, funny ways to entertain yourself when sat in boring ones, or ways to look smart even if you haven't a clue about the content!

We did a little trawling and we thought we would share some of the best ones we found including the best way to appear smart - and make sure you have your phone calculator ready just in case someone says “About 25% of all users click on this button,” quickly chip in with, “So about 1 in 4,” and make a note of it. Everyone will nod their head in agreement, impressed and envious of your quick math skills.Easy percentages of course should be pretty easy to calculate as fractions but if you've forgotten your math - then the phone, discreetly used of course - could be a godsend.

The Guardian delivered a great article on 28 ways to make meetings more interesting and whilst we don't approve of all of them, some of them are just brilliant and begging to be tried. 

We love like the idea of drawing enormous genitalia on your notepad and discreetly show it to the person next to you for their approval. Hopefully any snickering will be kept to a minimum and you can concentrate on your next meeting task which is to give each person at the meeting just one biscuit with their refreshments and then systematically smash them with either your first or a ruler.

The idea of wearing a hands free phone headset throughout, and once in a while drifting  off into an unrelated conversation, such as: "I don't care if there are no dwarfs, just get the show done!" is also brilliant, as is writing  the words 'he fancies you' on your pad and showing it to the person next to you while indicating with your pen. 

Reconstruct the meeting in front of you using action figures and when anyone moves, re-arranging the figures accordingly is also a great idea as is drawing a chalk circle around one of the chairs, then avoid sitting on it when the meeting starts. 

But we think our favourite one of all is not using pointless and meaningless management speak such as  "When is this turkey going to be basted?" or "Let's keep this brook babbling" and its not announcing that you've run off some copies of the meeting agenda, then handing out pieces of paper that read: My secret agenda 1 Trample the weak 2 Triumph alone 3 Invade Poland - our utmost favourite has to be attempting to hypnotise the entire room using a pocket watch.

Who could possibly refuse you anything?!

So have a great week and we do hope you don't have to endure too many meetings!

Monday, 18 September 2017

What's Floating Around Cloud 9? 18 September 2017

Welcome to another week and we're pleased to report that we had a successful event last week in Harrogate for the National Acute Pain Symposium and planning is already underway for NAPS 2018.

We had quite a late night driving back on Friday, combination of sat nav fail, horrendous traffic and the usual rush hour out of any major city or town, so half way back, being all ladies of a certain age, we needed to stop and, ahem, powder our noses.

The A1 is littered with services advertising petrol, toilets and catering options but unfortunately the one we picked had a separate petrol station and diner, and we thought the diner would be the better option facilities wise. Sadly, the rather worn A4 sign in the window made it very clear that if you were not a customer, then don't even think about coming in to use their toilets - charming! It wasn't event the usual polite notice!

This got us talking on the rest of the way back, about just how important toilets are when it comes to events - and yet how often do we all ask about these when booking a venue?

Some of the more experienced event professionals will of course ask about this, but sometimes we are so under pressure, that we just automatically assume that everything will be hunky dory in the bathroom department for events, especially corporate events.

Festival organisers or those running events outside will have the arduous pleasure of sorting portaloo's and luckily times have changed considerably in this area, with posh loo's becoming the norm for many.

This though is sadly not the case at some venues where the space is spectacular, but the number of toilets - and the condition of them - is not nearly up to par. However, some venues have really gone to town with their loo's so we thought, just in case you get caught short, you should know some of them!
 
 
If you are not bothered by heights then thirty-one floors up in The Shard, Aqua’s urinals could well have the best view from a loo in Europe, certainly for gents. It's not quite as impressive for ladies though, sorry girls.

Perhaps ladies should stick to Claridge's, where luxury is the name of the game. Steeped in history, the elegant ladies’ room not only has vanity areas with chairs and well lit mirrors, but also a coat check and attendant. It’s how every bathroom experience should be.

If you are in Mayfair, then Sketch is quirky with their bizarre egg-shaped loos. The 18th century venue has been given a futuristic makeover where guests are invited to step into their own personal pod to have a tiddle. Birdsong plays within the pristine white pods to help keep a sense of calm, but we guess if you don't like small spaces, how calm will be you be?!

So Loo's really do matter, in fact check out the Loo of the Year Awards if you don't believe us! We do wonder if the trophies are made of porcelain though?

Have a great week! 


Monday, 11 September 2017

What's Floating Around Cloud 9? 11 September 2017

Welcome to another week and seeing as we are all off to Harrogate to run the National Acute Pain Symposium for 300 Doctors, Nurses, Anaesthetists and Pain Specialists, at the Harrogate Convention Centre, it seems appropriate to look at some of the great venues in this amazing location.

The Harrogate Convention Centre is a modern event space, with an iconic auditoria and lots of on site new technology. Ironically enough, back in 1835 The Spa Rooms stood on the site of today’s Hall M welcoming the British Medical Association in 1884. 

The Royal Hall opened in 1903 as a venue for social events and meetings hosting The First British Advertising Convention as long ago as 1925. In the thirties Harrogate really started to gain its reputation as the place to hold business events and by 1937 the town was hosting around thirty events a year. Planning meetings and events back then must have been a challenge!

By 1953 almost 150 conferences were held each year and in 1959 the first purpose-built event halls were added. Growing in both size and reputation, by the 1960's they were hosting 170 conferences annually, welcoming 44,000 people to the region.

More halls were added in 1966 and 1971 and shortly after an independent business tourism study recommended building a major conference centre in the town, which became the first step in creating the 2000-seat main auditorium which opened in 1982, hosting The Eurovision Song Contest that same year. This was of course back in the day when we actually still stood a chance of winning. 

Today, as one of the country’s leading multi-use venues, the Harrogate Convention Centre attracts over 300,000 visitors a year with a combination of  exciting trade and consumer exhibitions, inspiring conferences, sumptuous banquets and spectacular entertainment.

Our conference delegates of course need somewhere to stay, and The Old Swan is probably one of the most famous hotels in Harrogate, with a history going back nearly 200 years. Surrounded by pretty lawns and gardens, and just a short walk from the town centre and the Harrogate Convention Centre, it's a combination of Victorian splendour and contemporary luxury.

From its revolving doors to its famous glass-ceilinged Wedgwood Restaurant, the Hotel exudes romance and mystery and it was at this very hotel that the mistress of crime-writing, Agatha Christie, famously disappeared in 1926, resulting in a public furore over the 11 days that she could not be traced. We do hope that our delegates don't disappear on us!

Guests can now enjoy 136 contemporary-styled bedrooms, the famous glass-ceilinged Wedgwood Restaurant or the newly refurbished Swan Lounge and Bar, and with several reception rooms, the capacity for up to 300, and ample complimentary parking, The Old Swan is the perfect spot for Harrogate conferences and events.

We are also using the newly opened and ultra modern Crowne Plaza® Harrogate which is linked by a pedestrian bridge to the Convention Centre, and has six meeting rooms which can host up to 320 theatre style, plus a rather fabulous new bar and restaurant as well as a health club - not that we think we will have much time to indulge in much activity outside of the conference.


So lot's going on this week and if you are still looking for a venue for your next event - making your mind up you might say (think Bucks Fizz!) - then please do remember that here at Cloud 9 as well as running events, we also spcialise in helping clients source the perfect venue for your next event - locally, nationally, globally. 

Have a great week!

Monday, 4 September 2017

What's Floating Around Cloud 9? 4 September 2017

Welcome to another week and after our Summer Break (although we use the word lightly as August was a bit of a wash out - let's be fair!), we are back and raring to go.

Lots to report event wise and we have a pretty packed agenda looming which starts next week with the National Acute Pain Symposium in Harrogate for 300 medical professionals at the Harrogate Convention Centre.This truly international event also features a trade exhibition and a large display of abstracts so lots going on!


This is followed by the UK Awards Conference in November which is an educational eventfor Awards Organisers in the UK, and is supported by an exhibition of suitable venues for holding awards ceremonies. Our friends at CHS are organising this element for us - and next week is almost the planning for the CHS Awards 2018. We have some amazing speakers taking part so if you have yet to book, now is the time!

November also features a great event for Warwick County Council which is designed to connect local suppliers with national buyers and is part of the Coventry and Warwickshire Business Festival. Warwickshire Food & Drink is set for 22 November at the Warwickshire Gold & Country Club and to date we have over 20 exhibitors signed up and a raft of buyers coming from all different sectors.

Planning wise, we are coordinating the Nottingham Media Festival which includes the Nottingham International Microfilm Festival, The Fresh Creative Awards, The VR Expo & Awards, The International Drone Awards, SLICE which is Student Lives in Creative Enterprises, a fun competition for Lego fans called Lego Legends and finally (so far at least) the World Supedrone Racing Championships - phew!

Our venue finding arm has also been very busy over the summer helping clients sort all manner of events from small intimate one off meetings to annual schedules and Fiona in our team has also been busy restructuring our Ambassadors Programme and on a recruitment drive.

Fresh Adventures is also very much on the go, and we have now partnered with Aviator World to ensure all of our adventurers are fully protected and the team here are busy scheduling some amazing and engaging trips for the creative industry.

Our Corporate Hospitality division has also been active and our amazing partners, Optimise Hospitality has been busy ensuring we have a great schedule to offer clients - and Nick has secured Rugby tickets for clients that are rarer than gold dust! 

We have also been helping with the AIEA events which included the AGM and we are now looing at the AIEA New Years Honours, which are set to be hilarious if nothing else.

So, never a  dull moment and today Paula is off to join the M&I Forum at the Compleat Angler in Marlow and later in the week is off to The Izaak Walton Hotel in Dovedale which is a new addition to the Trident Hospitality Portfolio.
We hope everyone has had an equally productive Summer and that you did manage to at least grab a little bit of sunshine wherever you were!
Have a great week!