Welcome to another week at Cloud 9!
After last week's blog on industry exhibitions and a guide to making the most of exhibiting, we thought this week we'd talk about the technology side of things for the industry.
There is a melange of smart gadgets and wearable technology, but how will it be applied in the MICE industry?
Augmented Reality Sourcing
The focus of augmented reality headsets like Oculus Rift is on gaming, but in the near future, hotels will allow planners to view meeting facilities virtually, from the comfort of their desk or home.
Interactive Venue Set Up
Leap Motion allows you to control a computer in 3D with your hand movements. This technology will be used side by side with AR head-sets and allow planners to create their meetings set-up virtually and in an interactive way. The Leap Motion Controller is the beginning, but there's a lot more stuff on the way. They're already working to extend 3D interaction into many other digital devices, and embed our technology in products from the ground up.
The End of Translation Booths
Microsoft's Skype Translator translates your voice and video calls in real-time. There is
room for improvement on this beta version, especially with contextualisation of conversations. Nevertheless, this technology could replace translation booths. Delegates will be able to follow any presentation in any language by smartphone. Skype brings people together to make progress on what matters to them. Skype Translator will open up endless possibilities for people around the world to connect, communicate and collaborate; people will no longer be hindered by geography and language.
Contingency Planning for Rain
A new kickstarter campaign presented the 'air umbrella' an invisible umbrella which takes advantage of airflow and creates shelter from the rain. Useful for big outdoor events or even when your running from one meeting to another! Air is everywhere on the earth. The flowing air can change the moving path of the object. The faster the air moves, the greater the energy is. The jet airflow can isolate some objects. So when we make use of the airflow, we can protect ourselves from the rain drops. Then the airflow forms an umbrella without a visible cover - brilliant!
Blabroids
Social robotics will also find its place in the meeting industry. Post-event questionnaires might be replaced by robots collecting feedback - Blabdroids. Some are more likely to engage emotionally with artificial intelligence than other people as robots can be seen as non-judgemental.
Another very interesting technological creation that has currently taken a hit overseas, is the Instagram printer by Social Playground. This device allows you to:
Spread Content Organically: Inspire attendees to share user generated content from anywhere in your event and build online conversations about your brand.
Drive your Hashtag Further: Incentivise consumers to tag their photos with your brand or event hashtag, driving viral reach.
Engage via Offers and Competitions: Integrate hashtag competitions or brand your printed photos with exclusive offers to engage consumers further.
Post Event Content and Insights: Social Playground will provide you with a digital copy of all of your photos and a detailed insights report so you can see exactly how much engagement was generated from this device.
We don't know about you, but that's enough for us to take in for one week!
Have a good one folks!
Monday, 23 February 2015
Monday, 16 February 2015
What's Floating Around Cloud 9? 16 February 2015
Welcome to another week and its certainly true that
exhibition season is upon us in the Events Industry.
Paula was off at Coventa a few weeks ago, Giles has
just returned from Convene and Rubina has only just recovered from Love Business East Midlands where she was in major network mode.
As this week sees Confex, the Event Production Show, Office
and BNC all take place in London, we thought we’d bring you a little
guide to making the most of exhibiting.
Not Reading the Exhibitor Manual is one of the
biggest mistakes you can make. Ensure you read and digest every piece of
information the exhibition organiser sends to you and don’t just presume that
everything will be provided – check the specifics. Electricity? Chairs?
Furniture?
Also make sure you return all the paperwork by the
deadline, last minute panics help no one!
Also be pretty clear about just what you are trying to achieve by exhibiting.
You won’t know if you’ve been successful until you can quantify just how well
you did. New Business? Number of Leads? Set a target!
If you manning a stand then this is not the time
to be shy. You need shiny happy people that are happy talking to strangers and
comfortable drawing people to your stand in a cheerful, friendly manner. Whoever
you have, remember that they are representing your brand so make sure they have
good people skills as well as good knowledge of what you are all about as an
organisation.
There is little point in having a raft of beautiful
people if they know nothing about your products or what you are trying to
achieve so make sure everyone is up to speed in advance.
If you have invested in the show, then it’s also time to think
carefully about your stand design and graphics to ensure it effectively
communicates what you do. Pictures really do tell ‘a thousand words so make
them big, bold and brand related.
On a busy exhibition floor it is vital that you make a good first
impression and research shows you have about 7 seconds to engage with someone –
remember the old adage, you never get a second chance to make a good first
impression!
So stand out, look inviting and interesting and who knows where it
might lead!
But just why should people visit your stand? If you have a huge
budget it’s easy to make your stand really inviting and ensure an audience, but
even if you are on a budget, there are lots of simple ideas which can really
make a difference. Have a candy buffet,
offer refreshments or cupcakes or run a fun competition.
Please do remember, that no matter how long the day has been,
exhibition staff should smile and make eye contact at all times. If you are chatting away or playing games on
your mobile phone, sitting down with your arms crossed, yawning, stuffing your
face or looking grumpy, then you could be missing that all important new
client…
It can be difficult to gauge how many staff you need at an
exhibition, but do remember that people will only wait a limited amount of time
to speak to someone before they move on and in all likelihood won’t come back.
On the other side of this is having too much staff, who are all clamouring your attention. Try and get the balance right and do remember that
exhibiting can be exhausting so make sure all of your team get regular breaks
to eat, drink, check their phones, and even pop to the loo!
As with all Sales environments, as well as asking
questions, make sure you listen. Only by listening can we understand just what
our customers have to say and how we can help them.
We’ve all seen the obsessive bag carriers at shows, those who have
little or no interest in your product, but want a free carrier bag or pen. So
get the balance right, have information for potential customers to take away,
but don’t overload them. And limit the nice give always to those who matter the most!
Additionally, do make sure you are happy to answer questions about
price if asked. Even a bespoke service needs to be clear about what it is, and
what it costs. Get to the point, and make sure you are understood and just what
the benefits are.
Not everyone can afford a scanner, which is perhaps one the best
ways to capture data, but most visitors will be loath to fill out a form or
complete a questionnaire, so data capture needs to be short and sweet and if
you can a fun experience.
A business card draw is a good way of getting lots of new contacts
easily, and for the sake a bottle of bubbles, well worth the investment!
It’s always great to connect with industry colleagues and
suppliers, but don’t waste valuable time when you could be targeting visitors.
Save the chat for later at the bar and reserve your energy for the potential
new customers. And what ever you do, never bad mouth a competitor or supplier,
gossip spreads and it will do you more harm than good.
Tweet and be tantalising with your tweets, entice them to your
stand. Just because you continually tell people to come and visit you using the
exhibition hash tag that doesn’t mean it will happen! Give your social media
messages some thought, and give them a great reason to maximise engagement.
Packing up Early is one of the deadly sins of
exhibiting and normally you are specifically instructed about set down times,
but if you have made the investment to be there then surely, you should get
every last minute out of exhibiting that you can. You never know when that last
great customer will appear!
And lastly, if you don’t follow up your leads after
the show, then what a complete waste of time it was. Follow up, and send a personal mail, not a
mass one. Show that you have understood the customer, and even if you have to
look them up, get a sense of who they are, and how you can work together. And
then call them. Be Persistent.
We know everyone is overwhelmed with communication
these days, so stand out and follow up. It just might pay off!
Have a great week!
Monday, 9 February 2015
What's Floating Around Cloud 9? 9 February 2015
Welcome to another week and we're pretty manic as ever here at Cloud 9 Towers, with the CHS Awards, MMA & MMA Student Awards, Fresh, IMPACT & NSpine all taking centre stage, there is not much time to think about much - especially Valentines Day which is looming. Lovely for those in love, not so groovy for the singles and loveless amongst us!
However, we did promise you some great ideas for Valentines Day so if you need some last minute inspiration, then here you go....and really, where else but Paris measures up?!
With our thanks to the Huffington Post, we couldn't have put it better ourselves!
1. Perfect the art of flânerie
The flâneur
dates from the 19th century and denotes a certain type of gentleman who
strolls around the city aimlessly, although he finds much to enrich
him: the writer Honoré de Balzac described this pastime as "gastronomy
of the eye". Indeed there's no better way to get the feel of Paris than
by exploring it on foot at a leisurely pace, hand in hand, uncovering
hidden delights along the way. Or alternatively, relax in a pavement
café and watch the world go past you.
© Robyn Lee
You can find a romantic hotel in every arrondissement, but Montmartre, with it's village-like maze of narrow streets, is located on a hill in the north of Paris so has great views of the city, especially from the steps of the Sacre-Coeur. Think of the movie Amélie for a general idea, as many scenes were filmed here.
For a more central location the Marais, on the Right Bank, is a good bet. This historic quartier has quirky narrow medieval streets and is also the trendy epicenter of the city, with hip restaurants, cafés, galleries and boutiques seemingly on every corner.
St Germain-des-Pres, once the bohemian Left Bank haunt of intellectuals, writers, artists, film-makers and actors, nowadays attracts an extremely well-heeled crowd, drawn here by upmarket boutiques, fine dining restaurants and legendary pavement cafés such as Café de Flore and Les Deux Magots (above). This is a good choice if you want to stay in an elegant shopping district.
3. Enjoy many romantic meals a deux © Hotel Daniel
You're
in a city famed for its cuisine, so you don't have to start, or end,
with just dinner. A lingering, lazy lunch can feel decadent and
indulgent, plus you won't be competing with hordes of other couples for
evening reservations. It may be thought of as a solely English
tradition, but many of the fancy hotels in Paris have an afternoon tea.
Surprise your partner with Hotel Daniel's "Traditional French tea", served in their exquisite chinoiserie-styled
dining room (above). Choose from homemade pastries, macaroons, finger
sandwiches and even scones and clotted cream, along with exotic teas or a
glass of champagne.
For dinner, try a traditional French brasserie; the better ones serve excellent classic dishes in a grand, authentically Parisian atmosphere. Book a table for two at Bofinger, a Belle Époque bistro with a show-stopping glass domed ceiling. Oysters, fruits de Mer and foie gras are all executed perfectly.End your evening off with a nightcap - the Hemingway Bar at the Ritz would make for a memorable, if expensive, end to the night.
4. Indulge in some of the best chocolate in the world
© Juanfran Not only is Patrick Roger
one of Paris's finest chocolatiers, but the man himself has a wild
streak of creativity; he's known as the "Rodin of chocolate" due to his
ever-revolving, larger-than-life chocolate sculptures on display in his
stores (above). Make sure you stop by to see what he has in store for
Valentine's Day.
La Maison du Chocolate
began in Paris in 1977 and is now known worldwide; founder Robert Linxe
has been described as "the sorcerer of ganache". The shop holds regular
tasting sessions, in English if you book in advance - what better
activity for Valentine's Day?
5. Visit a perfumier
© popaitaly
The perfect gift for Valentine's Day is perfume, and a great place to visit is Editions du Parfums Frederic Malle. Master perfumier Frédéric Malle approached some of the top noses in France and offered them the opportunity to create their own fragrances, without any restriction as to ingredients, audience or cost. The result is a collection of 21 unique and adventurous perfumes, some for women, some for men and some regarded as unisex. There are stockists around the world, but nothing beats visiting in person, where the knowledgeable staff will help you find your signature scent.
6. Tour Paris in a vintage convertible
© AlainDurand
Impress your partner by arranging a sightseeing tour with a twist: a chauffeur who speaks your language and looks the part of a quintessential Frenchman will take you around the city in a vintage convertible Citroen CV2. The drivers have an encyclopedic knowledge of Paris and can show you the hidden spots in the city, as well as take you to landmarks such as the Eiffel Tower for lunch or for a spin down the Champs-Elysees. Brief your driver in advance to take you somewhere romantic and off the beaten track for extra bonus points - perfect for if you're planning a proposal...
But if you are single this Valentines Day, do not despair...
Sure, Valentine’s Day is great if you’re in love, however, if you’re
single and miserable it can only add to the supposed winter depression
some singles face. But, wait-- what’s that saying-- misery loves
company?
Luckily, there are plenty of people who can’t stand the alleged day
of love, which some people consider to be a day fabricated by retail
stores. Maybe you’re not single and you still hate Feb. 14, the day when
men and women and boys and girls exchange gifts in the name-- or
illusion-- of love. So why not throw an anti-Valentine's Day party?
First, hosts can send out a cheeky invite. Something like “I hate
this stupid holiday” or even something simple like, “Valentine’s Day
Sucks.” Maybe you don’t want to use words at all, and just have a
picture of a heart with an “X” over it.
Next, it’s time to decorate. Hosts should take advantage of the
Valentine’s Day decorations in stores, but just add their own flair.
Maybe get some black spray-paint to draw X’s over the hearts or write
“Cupid Rhymes With Stupid.” While lovers might use red and white
candles, black candles could be appropriate for an Anti-Valentine’s Day
party.
Bakers can do a spoof on candy hearts and create candy-shaped sugar
cookies. Use pastel coloured icing to replicate the candy, but instead of
“Be Mine” and “I Love You,” phrases like “Bite Me,” “Go Away” and
“Pain” might be more appropriate. Bakers can also use a gingerbread man
cookie cutter to create faux voodoo dolls of their exes.
For music, tunes like Beyoncé’s “Single Ladies,” Katy Perry’s “Roar” and almost every Taylor Swift song are appropriate.
So if you are all loved up, then enjoy and if not, well enjoy anyway!
Monday, 2 February 2015
What's Floating Around Cloud 9? 2 February 2015
Welcome to
another week and with Valentines Day looming, love is all around. Or is it?
Whilst next
week, we’ll share some great last minute ideas for Valentines Day treats and
escapes, this week we thought we would look at some of the signs that point to
an office romance in the making!
Birds
Do It, Bees Do It, Even Employees Do It
You'd think people have
enough to do when they are at work, but obviously they don't, as they spend
huge amounts of time gossiping about each other. And nothing is juicier than
other people's love lives, especially when it's supposed to be a secret.
The latest rumour making
the rounds at your company is that Arthur in marketing and Martha the office
manager are "seeing each other" outside the usual channels if you
catch our drift. But how can you really know for sure, aside from hacking into
their email?
There's no need to do
anything as unethical as that -- just watch for these 15 tell-tale signs that
an office love affair is brewing.
1.
They Avoid Eye Contact
When Arthur was hired
and met Martha on the job there was a bit of competition between them, which
led to tension in the office. And so you were happy to see them gradually
become cordial, then friends, and finally close friends. Soon it was clear they
had really clicked as colleagues.
Everything seemed to be
going swimmingly, and then, suddenly, they became extremely formal with each
other. Now they barely make eye contact in public anymore. And when you do
encounter them in a room together, Martha blushes, Arthur looks pale, and they
both suddenly leave.
2.
They Never Leave the Office Together
"OK, I'm out of
here," Martha announces loudly, making sure everyone in the office can
hear. "I'm heading home to feed my cats, wash my hair, and watch 'Britain's
Got Talent.'"
"I think I'll stay
and do a little more work on the Farber contract and prepare for the planning
meeting," Arthur answers just as loudly. "See you tomorrow."
You've got a pretty
small office, and most employees leave work around the same time. But lately,
for some odd reason, Arthur and Martha make a point of letting everyone know
they are leaving separately.
3.
They're Both Putting in an Awful Lot of
Overtime
You don't even think
about it any more. When someone is needed to pull a little overtime, you know Arthur
and Martha will be the first to volunteer.
They've always been good
employees, but they used to have lives outside of work. Now (when they aren't
ostentatiously making sure everyone knows they are leaving separately) they are
both the first into work in the morning and the last to leave; in fact, you
have no idea when they leave, because you do
have a life outside the office and you go home.
4. You
Feel Like You're Invading a Private Party
Why is it you always
seem to be invading a private party when you run into these two?
You need some staples.
You walk into the supply room, and Arthur and Martha happen to be there. Martha
is furiously brushing her hair and Arthur won't even turn around to face you.
He seems fascinated with looking through the file folders against the back
wall.
Lately Martha and Arthur
seem to be reading the same books, watching the same movies, and have an
endless string of insider jokes to which only they are privy. And then there
are all those meaningful, knowing glances in the lunch room, by the water
cooler -- pretty much everywhere, which is honestly a bit annoying.
5.
They Keep Coincidently Showing Up in the Same Places
The first time you
encountered Arthur in Martha's office you thought nothing of it. But after a
while you came to realize that if you wanted to find one, all you had to do was
find the other. If they are both missing, you check the mail room. You won't be
surprised to find them in the broom closet one of these days.
Then there are the occasional
wardrobe malfunctions: You could have sworn Martha's blouse was buttoned
correctly when she arrived this morning, and ... is Arthur wearing his sweater
inside-out? But you really began to suspect something was up when you saw them
together at the restaurant across town -- on a Saturday. They said they were
"having a strategy meeting." Now that's
dedication
6.
They Start Fiercely Defending Each Other
Your company is known
for creative, outside-the-box brainstorming sessions, no hard feelings and no
holds barred. Employees enjoy the freedom to engage in lively debate and witty
repartee. They are confident and skilled, and everyone knows it's nothing
personal if an idea doesn't float.
At the last planning
meeting, Martha made a suggestion that was immediately shot down by others.
Nothing unusual there; this happens all the time, to everyone. But when Arthur
adamantly defended her position beyond any logic, and then challenged Ron from
Sales to "take it outside" it was, well, a little weird.
7.
Their Vacation and Sick Days Keep Matching Up
The first time Arthur
and Martha took vacation days at the same time you thought it was just a
coincidence. By the third time, you were seeing a trend. And when they began
calling in sick on the same days, you weren't the only one talking about it. In
fact, it has become more surprising to see one of them in the office on a day
when the other is out.
Ask either one of them
what they did on their time off and you get a vague answer. And neither Arthur
nor Martha ever offers to show you vacation photos anymore.
8.
Their Tastes Have Changed
Arthur's been known to
drive for miles to catch an Alan Jackson show. Martha loves going to the
symphony. Suddenly, Arthur is urging you to listen to the first movement of
Brahms's Piano and Cello Sonata, Opus 99. "Isn't that exquisite?" he
says with a strange fervour in his eyes as you back out of the room slowly.
And what about that Alan
Jackson bobble head on Martha's desk? "I think his music's fun!" she
insists, laughing manically. There are other signs: Martha, never a sports fan,
suddenly cares about the football team of the college that (coincidently) Arthur
attended; and the other day Arthur expressed strong opinions at the water
cooler about the latest Jennifer Aniston movie.
9.
They Both Look Great
Martha was always
pretty, but there used to be days when it looked like she'd forgotten to iron
her blouse or comb her hair. Now her makeup is always perfect, she's sporting a
sleek hairdo, and she wears stylish new outfits.
Arthur was a
good-looking guy, but couch-potato weekends were starting to show around his
middle. Then he started jogging at lunchtime, and instead of eating his usual
deli sandwich and chips he was suddenly frequenting the salad bar. "Gotta
stay in shape," he says, patting his shrinking belly. Then Martha started
jogging too, and they both joined the same local fitness centre.
10.
Their Office Doors Are Always Closed
Arthur always struck you
as one of those "open office door" kind of guys. His assistant seemed
to run in and out of there constantly, bringing him files, documents to sign,
and the occasional cafe latte. Nowadays, however, the files and documents get
slid under the door and Arthur seems to have cut back on the caffeine.
Arthur's office door is
always closed. In fact, according to those who have tried to barge in on him,
not just closed but locked.
Arthur must be in closed-door meetings a lot, but the only person he ever seems
to be in closed-door meetings with is Martha. And you can't imagine the subject
of those meeting can be that confidential and serious when all you seem to hear
in there is the rustle of papers, furniture creaking, and an occasional giggle.
11.
You Notice Strange Goings-On in the Parking Garage
You usually just eat
lunch at your desk but last Thursday you had an errand to run across town, and
lunchtime was the only time to do it. While walking through the parking garage
to your car, you noticed Martha's silver Dodge Durango was parked not too far from you. It
was definitely her car: you recognised the "Chocoholic On Board!"
bumper sticker right away.
What's weird is that the
windows of the car were all steamed up. And the reason that was weird was
because it was a sunny June day.
12.
They Both Tend to Disappear at the Same Time
That outdoor corporate
bonding event was a great idea. Everyone seemed have a lot of fun spending the
day in the park, falling back into each other's arm during the
"Trust" game and running while tied together for the "3-Legged
Race." It was such a blast.
Only it's too bad that
two of your employees didn't feel well that day. Those two employees just
happened to be Arthur and Martha. "I think I ate too many corn dogs,"
Arthur moaned, holding his stomach. "I must have gotten too much
sun," whispered Martha, looking like she might faint. So everyone left
them behind on a blanket near the edge of the woods and didn't really think
about them again.
Funny how they both came
in on Monday with the same bad case of poison ivy.
13.
They Seem to Drive to Work Together
You consider yourself to
be very environmentally conscious. That's why you bought that Prius, isn't it?
So you think it's great that some of your employees have started to carpool to
work together. At least, that's what you thought when you drove by Martha's car
and saw her pull over to let Arthur out about a block away from the office.
It was strange that
Martha wouldn't just drop Arthur off in front of the office (it was raining,
after all). But that wasn't as strange as the fact that two people who live on
opposite sides of town decided to start carpooling to work. Martha must be waking
up very early to get all the way over to Arthur's house each morning.
14.
They Don't Actually Seem to Get Any Work Done
Arthur and Martha have
both started to make Ron in customer service, up until now your least
productive employee, look like a Type-A go-getter by comparison.
That PowerPoint
presentation you've been waiting for Arthur to send you? It's over a week late
and it doesn't look like it will be finished any time soon. And your office
supply cabinet is as bare as Mother Hubbard's cupboard. What exactly is your
office manager doing these days?
15.
You Get an Invitation to the Wedding
The invitation is classy
and elegant. It's printed on thick, creamy paper and requests the pleasure of
your company at Arthur and Martha's wedding. You find you're not all that
surprised. Suddenly those meaningful glances, those private jokes, those clumsy
efforts they made to pretend nothing was going on, the odd forays to the supply
room, Martha's newfound interest in football, and the coincidental days off --
it all makes sense.
Of course you accept the
invitation. Weddings are fun, you like these two crazy kids, and who knows?
Maybe you'll
meet someone interesting at their reception.
In other news
this week, we’re off to the Independent Venue Showcase tonight at Champneys
Springs in Ashby de la Zouch with our friends from the CHS
Group.
In a tranquil setting in
Leicestershire, surrounded by water walkways and beautiful open parklands,
Champneys is a cocoon of calm that grows around you, melting away your stress
and leaving you feeling fabulous.
Springs spa hotel is
home to the finest Champneys traditions of health, fitness and wellbeing, as
well as a full size FIFA football pitch, all delivered
with a touch of luxury in the heart of the Midlands .
We might just
see you there!
Have a great
week, enjoy!
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