Showing posts with label BBC. Show all posts
Showing posts with label BBC. Show all posts

Monday, 27 March 2017

What's Floating Around Cloud 9? 27 March 2017

Welcome to another week and we're going slightly off topic this week. This coming Saturday is April Fool's Day and whilst we love a good joke here at Cloud 9 Towers, we are normally a little too busy to create anything too imaginative on this day of high foolery.

So instead, we thought we would take a look at back at some of the best corporate pranks that have been staged and delivered starting with one that only those of a certain age will remember and whatever your age, we hope you enjoy!

In 1957, the BBC announced that thanks to a very mild winter and the virtual elimination of the dreaded spaghetti weevil, Swiss farmers were enjoying a bumper crop of spaghetti.  They also showed footage of Swiss peasants pulling strands of spaghetti down from trees.  Large numbers of viewers were fooled.  When many called the company wanting to know how they could grow their own spaghetti tree, BBC supposedly replied, "place a piece of spaghetti in a tin of tomato sauce and hope for the best."

Not quite up to the same standards but in 1965 the Beeb were back with an interview with a professor who supposedly developed an amazing new technology, called "Smell-o-vision", that allowed the transmission of smells over the airwaves.  Viewers would now be able to smell aromas produced in the television studio in their own homes because the machine broke scents down into their component molecules which were then transmitted through the screen.  He then demonstrated the technology by placing some coffee beans and onions into the Smell-o-vision machine.  He asked viewers to report whether they had smelled anything.  As would be expected, several viewers called in from across the country to confirm that they had distinctly experienced these scents.  Some even claimed that the onions made their eyes water.
 
But perhaps their best stunt was in 1980 when they reported that the iconic Big Ben, was going to be upgraded to be given a digital readout.  The report included people's nostalgic reminiscences about the world's most famous clock, such as anecdotes about the day it stopped and when it chimed 13 times instead of 12.  Finally, the service announced that the clock hands, being no longer needed, would be given away to the first four listeners to contact them. You can imagine the rest! 

When it comes to hotels and travel, there have also been some imaginative pranks including LastMinute.com who in 2012 opened bookings for a new Top Secret, art deco-style hotel, which had “direct Thames access” and “was so hush-hush, guests wishing to stay in its rooms are required to sign the Official Secrets Act prior to check-in.” We didn't hear what the people at MI5 thought about this or how many guests tried to book!

The 'world's first flying hotel' was 'revealed' on Metro leaving readers baffled over their cornflakes. Heralding its arrival, the newspaper wrote: 'Sky-high prices will be the norm at the world's first flying hotel. 'The 18 rooms in the 'hotelicopter' feature sound-proofing and whirlpool baths and are reserved for 'adrenaline junkies seeking a truly unique experience'.' Expert Alvin Farley was said to have spent half a decade converting a Russian 137m (450ft) Mil V-12!

Boutique hotel specialist Mr & Mrs Smith announced that they were teaming up with London Mayor Boris Johnson to launch 'boutique bendy-bus boltholes'. Their website stated: 'Boris had the brilliant idea of inviting a number of top entrepreneurs to pitch on what to do with the notorious articulated buses that will no longer stay in London. 'Gordon Ramsay wanted to transform them into a chain of gastrobuses; Xfm wanted to create intimate movable music venues along the lines of Australia’s party buses; but we’re proud to announce that it was boutique travel specialists Mr & Mrs Smith’s winning idea of turning them into boutique bendy-bus boltholes that won the day.' The five-star vehicular 'hotels' were to allow guests to choose what 'country' they wanted to wake up in a world-themed tourist complex and included a 24-hour private butler decked out as a conductor.

So our advice is this, don't believe everything you read and or see and take a liberal pinch of salt with you before engaging!

Have a great week and Happy April Fools Day for Saturday!



Monday, 9 June 2014

What's Floating Around Cloud 9? 9 June 2014

Welcome to another week and we're pleased to report that last weeks Midlands Media Awards went extremely well, with 300 guests at Aston Villa, celebrating the success of journalists and broadcasters from throughout the region.

We had lots of nice comments following the event which is also a positive and judging by the photos from the night we think everyone looked pretty happy with the event (including Qasa Alom from BBC Radio in Stoke who seems pretty pleased!) so we think it was a job well done.

No time to rest on our laurels though as this week our attention is all on the CIPR Northern Conference which is taking place in Manchester this Thursday.

This year’s Northern Conference will provide insight and learning into the skills required to operate in a digital PR landscape. Industry leaders will demonstrate how PR, Content Marketing, SEO and Social Media all work together to create fully integrated and measurable earned media campaigns.
Delegates will learn from the best in our industry about optimising copy for SEO, how paid, earned, owned and shared channels work together, content strategies for social and PR, as well as digital reputation management and monitoring. 
The Northern Conference is perfect for PRs at any stage in their career and is filled with insight, learning and no doubt a good debate! So whether you are in- house or agency, in the voluntary or charity sector, or thinking about a career in PR, this is the conference for you.
Stephen Waddington

The Speaker Line Up is pretty impressive with Earned Media Specialist from the BBC, James English, CIPR President Stephen Waddington, Drew Benvie, founder of Battenhall (Drew is the UK’s #1 most respected practitioner in New Media Age’s 2011).
 Additionally we have the Global Social Media Manager for LateRooms, The Communications Director for the Met Office, Representatives from the Co-operative Group, Harkable and McCanns as well as Google and YouTube so it should be an incredibly interesting day.
You can follow some of the activity live on the day using #CIPRNC
In other news this week it would be churlish of us not to mention the World Cup as football fever will no doubt be gripping the nation in the coming weeks. However if you don't like football the next few weeks might be a bit tortuous so we thought we'd look at ways to avoid it altogether. We have blatantly pinched this article from one we found online, but it made us laugh so much, we ran out of time to think up our own ways of surviving the tournament!

 
1. Walk around blindfolded for four weeks. Not only will you not have to endure watching all those football matches, but you could say it was a social experiment.

2. Invest in cable TV. Then you can watch E4's live coverage of Big Brother all day, and ignore the football altogether. (Although if you really wanted to miss the World Cup, you should have applied to be in the Big Brother house in the first place).

3. Arrange a last-minute expedition trekking in the Himalayas. Lots of scenery but no TVs.

4. Use the four weeks to organise your wardrobe. Have a massive clearing out spree, then go on the mother of all shopping trips. Retail therapy is the only answer to football fatigue. You know it makes sense!

5. As many of the matches are shown in the mornings (because of the time difference), have a lie in and miss the whole thing.

6. Become a nun (it's only for four weeks), and spend the time in quiet contemplation at your local convent.

7. Rent out all your favourite films from your local video shop and turn your home into a cinema for the whole of June. You could even hold your own mini film festival, and invite all your friends who are also trying to avoid the World Cup.

8. Pretend you're Harry Potter, and live in a cupboard during the competition.

9. Become an eco-warrior, and go and occupy a threatened tree. Lots of fresh air, and no soccer highlights with Des Lynam.

10. Take up football and train really hard. Then you might get into the England squad and get injured, or into the Irish squad and fall out with your manager. Either way, you'll miss the World Cup altogether. It worked for Gary Neville and Roy Keane.

So that's it for this week. Don't forget the deadline for Brand You and for The Fresh Awards is fast approaching...

Enjoy!