Showing posts with label Email. Show all posts
Showing posts with label Email. Show all posts

Monday, 28 September 2015

What's Floating Around Cloud 9? 28 September 2015

Welcome to another week and its another manic one here at Cloud 9 Towers. We've two big awards events looming and launching another three whilst we also have various other events on the go, plus our free venue finding service is also a little popular at present but we'd rather be like this and busy and buzzy than wondering what to do next!

With training courses, new business meetings, websites to update, social media and the endless stream of emails (and yes we are still being invited on endless fams despite Paula's Blog on the CHS Group website last week), it can be tricky to squeeze everything in.

So we could use this week's blog to wax lyrical about time management and also to save a bit of time we could just blatantly pinch the online offering of some training company. But instead and to keep it personal, we thought we would share our tips for keeping all of those plates spinning! 

Our first rule here is about emails. There was life before emails and electronic communication which our younger team don't seem to fully appreciate, but we spoke to people, we telephoned them, we visited them and if needs be, we then wrote to them afterwards to confirm exactly what we had spoken about. This process could have taken a couple of days and factor in postage and weekends and sometimes it could be almost a week. Whilst we appreciate we live in a society where everyone, including clients, wants everything now, but the world really won't end if you leave your emails a little while. That's why we ban anyone looking at emails until 9.30am in the morning. 

That first half an hour in a morning allows you to focus on what you need to do that day and catch up on anything you may have missed. We also use this time to look at our social media and make sure everything that should be up to date, is up to date. If anything really is that urgent, then call us. Or text us, or message us. Just don't email us unless you really need to, and whatever you do, don't fax us. We're not sure how the fax even works any more!

Next up is sharing. No matter how experienced or knowledgeable you think you are, it's important to remember that you are still always continually learning and whatever you think you know, there is probably someone else who knows as much if not more. It doesn't matter if you have always done something in the same way for years and years. Getting a fresh perspective on how to work differently and more efficiently can be a really useful thing especially when you have a lot on.It may be sound obvious, but it's something that many managers often forget, especially when it comes to how they manage their time. In fact, some of our biggest time management mistakes are simply caused because you don't know any better?

Also sharing skills can be a massive help. Assign tasks to those who are pretty good at that particular aspect of a project and ensure those that need some help with certain tasks or some additional training in that area, understand why things are done in certain ways. That way everyone benefits...and even though every project at Cloud 9 has someone to lead it, every project, event and client we have are collectively discussed to make sure we are using each of our own particular skill set.

This is photograph A 1699 from the collections of the Imperial War Museums.
Communication is also vital and it doesn't matter how great your external communication is with clients, if people don't understand what is happening internally, then you have no or little excuse when things go wrong.

Whilst we all might complain about the sheer number of emails we all get everyday, BCC has become our friend here at Cloud 9. Forget Blind Carbon Copy the original glossary of BCC, as here it stands for Better Clouds Connected. On a large proportion of our daily emails we BCC in at least another person or a couple of people in the team.

The couple of seconds it takes to do this, and to briefly scan an email that's been sent out, can firstly stop having to have unnecessary meetings but also means that if one of the team is suddenly kidnapped by aliens or worse still, run over by the No.47 bus, then as sad as we would be, at least one other person on the team has a fighting chance of picking up a project to ensures its successful continuation!

So knowledge is power and sharing key. We're also list maniacs here. One a week which we are collectively responsible for. It's amazing what you can do with the power of a few bodies all pitching in!
 
Just ask any of our clients! So, have a great week, see you soon!




Monday, 30 March 2015

What's Floating Around Cloud 9? 30 March 2015

Welcome to another week at Cloud 9 and as we've recently launched our own YouTube Channel, we thought we'd share a few tips we've learnt along the way! 
“2015 is the year of the video”. You hear this sentence time and time again and it can be seen all over the internet. Everyone is talking about the rise of video and how video marketing is, without doubt, the future of content marketing. While everyone within the events and meetings industry admits to knowing that video is the way forward, we're still not using video to its full potential. (we have to admit we've still got a way to go but we're giving it a go!).

Below is a sneak peek of Meeting Booker's findings and how hotels can use video to drive more bookings...

Use video to increase social engagement
Recent Twitter research revealed that Tweets featuring a vine video get 256% more engagement than
tweets with no video. 256%. That’s a phenomenal difference. Sharing video on your Twitter or Instagram can help you get a huge following and will also encourage customers to share their own videos and tag you in them. Posts that include video on both Instagram and Twitter are a lot more likely to be seen and shared than posts which contain just text or images.

Use video to attract people to your website
Site visitors who view video on the hotel website’s homepage stay, on average, two minutes longer than visitors who just view text. Making video available can also make customers happier with the likelihood of a customer making an online booking or requesting a proposal said to increase by as much as 67% if a video tour is available.

Use video to increase conversion rates in emails
Did you know that including video in the body of an email can now increase conversion rates by up to 50% for hotel bookings? Video content in email marketing used to be considered something of a trend, but in recent years it has become more of a standard marketing technique.
The reason a lot of people opt not to include videos in their emails is that video can take up a large amount of memory and space, and many mail clients will not support large video files in the body of an email. To get around this problem, you can make a thumbnail image of the video and include that in the body of the email instead.

Use video to get a page 1 ranking on Google
There are four key ways in which video can help increase your sites’ SEO. First off, video will improve your sites SERP ranking. Pages with video are in fact 53 times more likely to rank on the first page of Google search results than pages without video. Secondly, having a video encourages more people to click, thus attracting more people to your site. Thirdly, visitors to your homepage will usually stay two minutes longer on your site on than sites without video and finally video is great for link building.

Use video to showcase your venue on YouTube
According to Google’s first ever YouTube White Paper, 89% of leisure travelers and 93% of business travelers watch online travel videos before going somewhere. A great way to advertise your hotel is to
pay for your video to be shown at the beginning of popular YouTube videos.
While most YouTube watchers are interested in community-generated content, the majority of travel-related views are for professionally released videos. In fact, views of branded videos are up 394% year on year, making YouTube an excellent platform to showcase your property and attract more bookings.

We hope this has been helpful and maybe given you the motivation to use the power of video, but if not then don't let that stop you looking at our efforts! 

So, that's it for this week folks and don't forget it's just a month away until the CHS Awards, so book your tickets here

Have a great week folks!