Welcome to another week!
We're starting the week with a trip to London to meet with Kantar Media to discuss the forthcoming CIPR Northern Conference, before popping over to Willow House to see the PRCA.
The Apprenticeship Programme that the PRCA are currently heavily involved with is starting to take shape.
The PRCA and Pearson in Practice are leading a
partnership to develop and deliver an Apprenticeship programme for the
public relations industry providing non graduates with a clear,
structured and industry recognised career path into the industry.
This new apprenticeship programme will offer an alternative route into an industry currently dominated by graduates. The programme, a win-win for employers and employees alike will combine on-the-job training, qualifications and development with real-life work experience. Apprentices will work towards nationally recognised qualifications, equivalent to a foundation degree.
The Apprenticeship Programme will target young people with enthusiasm for a PR career but who have chosen not to pursue a degree, thereby attracting hundreds of new, young and talented people to the industry. There is wide support for the scheme within the sector as it is looking to recruit from increasingly diverse backgrounds.
Apprenticeships are seen as the gold standard in on the job training in the UK with more than 100,000 employers offering programmes. They offer a structured training programme for both existing employees and new starters. Research by the National Apprenticeship Service shows that 77% of employers who already have Apprentices believe they make them more competitive and 88% believe that they lead to a more motivated and satisfied workforce.
Following a successful application to the National Apprenticeship Service (NAS), worth £1.2m over 2 years, the PRCA and Pearson in Practice will spend the next 12 months working with PR employers and experienced practitioners to develop a programme that will meet employer and employee needs. It is envisaged that the first Apprenticeships will begin in September 2012.
The programme will be developed in partnership between the PRCA, Pearson in Practice, Edexcel and the CfA, and will create 600 apprenticeship roles within the PR industry over a three-year period. The partnership brings together the strength and innovation of the PRCA’s training offering with Pearson in Practice’s established position as the UK’s leading provider of apprenticeships.
Cloud 9 is helping to shape the programme so watch out for news coming soon!
The Jockey Club are calling to see Cloud 9 Towers this week to share some updates about their great range of venues and we look forward to sharing updates with our clients in due course!
The main focus this week though, will be on Fresh as closing date is drawing ever near!
The official deadline for entries is this Friday, 20th July, so make sure you get registered and get entering! It might just be your year!
Also, don't forget that the date for the CIPR Northern Conference is now Wednesday 31st October at the Rose Bowl in Leeds www.ciprnc2012.eventbrite.com
Have a great week!
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