Monday 30 October 2017

What's Floating Around Cloud 9? 30 October 2017

Welcome to another week and who can believe that November is almost here already? We're delivering some training this week to the East Midlands Chamber of Commerce Events Team , which has been a good excuse for us to review some of internal practices when it comes to events. 

Irrespective of how good you think you are, some times when it comes to communicating that in training it can be difficult to express so we did do a little research on effectively deliver of training sessions.

Firstly, its important to tell the trainees what you’re going to cover. Introduce your session with a brief overview of the training subject’s main points. Tell them the information. In the main portion of the session, explain key points, go over policies, demonstrate procedures, and relate any other information trainees need to know.

We also  need to remind them what we have told them as well as regular summaries to ensure they retain the information. 

Whilst we are trying to avoid Death by Power Point some of it is inevitable but we have tried to mix it up with some hands on games and interaction to make sure everyone is involved. All trainees will get more out of sessions by hearing about their co-workers’ experiences with the subject—and not just the trainer’s lecture points. Hearing different voices also keeps sessions varied and interesting. Structure interaction time into all your sessions.

We also need to make sure the session runs on time. And this is a bit of an unknown as we wont have time to practice, but we think we are pretty much on schedule - and lastly, we need to put ourselves in the seats of those we are training. If we are bored preparing information, just think how they will feel.

We have tried to spruce it up a bit so lets hope they enjoy the session, which this time is on communication tools and managing expectations - when it comes to crisis management we are not sure just how well we can do that without being a little bored as no one likes it when things go wrong!

Happy Halloween everyone and have a great week.

Monday 23 October 2017

What's Floating Around Cloud 9? 23 October 2017

Welcome to another week and if you detect a new tone to this week's blog, you are not wrong  - and it has nothing to do with the clocks changing at the weekend.

This week at C9 Towers we are are finding out just how amazing our Team is:
 
First and foremost, Carol, is our super sleuth, navigating her way through the catacomb payment system of a large medical organisation.  We have come to the conclusion that she could actually track down Lord Lucan, given the opportunity.   Not only that, she battled her way through the nightmare that is the M6 car park (Birmingham).  Not to be defeated by Hurricane Ophelia, Carol and John valiantly fought their way through Spaghetti Junction, Saharan dust and a red sun, and made it to the Accountants with 5 mins to spare, to deliver our annual accounts.
 
Secondly, Paula, where do we begin.  In the last few months Paula has embraced the World of Drones and is so immersed in the whole drone racing and international drone displays, that we feel she may take off any minute now!  Watch this space!  With awards, micro film festivals, virtual reality expo’s, aforesaid drone events – she has taken multi-tasking to unheard of levels and leaves us all in her wake, a little breathless.
 
Fiona, is looking after our Brand Ambassadors.  She has been interviewing and recruiting new members and we look forward to them coming onboard.  She has also been helping a major client with their marketing strategy and social media output.  
 
Josh – is doing a sterling job with certification and all manner of wonderful social media.  He has even managed to navigate the password book and knows where everything is.  His speed of light workrate is marvellous, but we are having a hard time keeping up with him.  Whizz Kid, is the correct word.
 
Zoe is very kindly helping us this week with databases, social media and special projects.  She has also managed to embrace the thousand and one password and logins we like to use at C9 towers.  I reckon we have more passwords and logins here than Google.
 
Janet, wrote the Blog, so cannot comment!  
 
Have a great week...
 

Monday 16 October 2017

What's Floating Around Cloud 9? 16 October 2017

Welcome to another week and its a week of Accountancy, Interviewing and Admin - Yikes!

Not our favourite time of the year but its a rush to get the annual accounts over to the accountant, lots of admin tasks we are woefully behind on and in the middle of it all, interviewing through the University of Nottingham for some student support for some of the projects we have on the go. 

There are some amazing bright youngsters out there and the skills they bring to the table can sometimes be a really great advantage as they have a way at looking at things very different. Most of the team here must seem like dinosaurs to many of our potential recruits and we did a Little digging online to find out just how best to engage with the so called Milennials! 

There are lots of different perspectives on this issue, from a raft of bosses complaining about their desire to be handed success on a plate, to more moderate views like ours about the potential benefits of employing a generation who are used to technology being in every day life. The article we liked best though came from The Guardian and although its a few years old, best sums it up. We've edited it down to include the best bits.

Mark Twain quipped that when he was 14 he was embarrassed by his father, who knew nothing. By the time the author turned 21, he was surprised at how much the old man had learned in just seven years. This generational divide between those who may think they know it all and those with world experience has always existed. But never before has a new generation entered the workforce with an outlook so different from that of its parents.

Generation Y, born in the 80s to mid 90s, and the "millennials", born from the mid-90s onwards, have the broadest horizons of any generation to enter the workforce. They are technically literate and connected to one another, brands, employers and the outside world in a way anyone who grew up with vinyl can only just begin to understand.

This has led to an increased confidence in where they want to go and what they feel they are worth and no doubt has led many an SME owner to agree with chef and restaurateur Marco Pierre White's observation. At a recent relaunching of the menu in two of his gastropubs, he revealed the main difference he has seen in the industry is that now when he interviews young staff for new positions, there seems to be a reversal in roles.

"It's young men and women who interview you now, not the other way round," he says. "It's good that they want to know more about you and how you can progress their career but it's such a change from when I was starting out. My dad always told me that when someone's going to train you there's two things you never ask: what are the hours and what's the pay. So I didn't dare ask the Rouxs what I'd be earning at Le Gavroche. I just put in the hours and learned."

What this new trend means for SME bosses is the subject of much conjecture but experts tend to agree that those in their 20s and early 30s cannot be ignored if companies are to remain successful. This means entrepreneurs need to be aware that when they hire young people, recruits will expect to be given the technology and training required to work well. Crucially, they expect and treasure flexibility.

In fact, according to the recent PwC Next Gen: A Global Generational Study, two in three in their 20s or early 30s expect to be able to work flexible hours both at home and in the office. Older workers, the research concludes, are more likely to be driven by pay and promotions. So, typically, Generation Y and millennial recruits are associated with wanting work to be both challenging and fun, rather than menial, with plenty of training. They expect cool offices with a kitchen, preferably a shower and definitely a works social events calendar.

To the middle-aged SME owner, it may seem as if HR experts are expecting them to organise their business around a younger generation's expectations. They have a very good point, according to Paul Roberts, business development manager at management consultancy Inspiring Business Performance (IBP). He cautions that a little more common sense is required to mediate between youthful expectations and what a business can deliver.

"It's key to ensure a careful balance between the two," he says. "It's like renovating an old building – you need to maintain the integrity of the original build but that shouldn't be at the cost of employing new techniques to achieve it.

"Millennials requiring more non-financial reward and recognition than previous generations can be a challenge for a boss focusing on simply getting the job done. However, with fewer school leavers venturing to university, as fees continue to rise, gaining experience while being paid has become more attractive to this generation. So apprenticeships offer SMEs an excellent way to help support the employment of those without any experience and provides the company owner with the opportunity to mould and guide them into the employees they need."

Get the balance right and most SMEs will flourish with an injection of new blood. Training, up-to-date technology and flexibility will need to be provided to recruits who will want to feel valued but there are no steps a boss will have to take that should make them feel uncomfortable; or ostracise older members of the workforce.

So there you have it! Have a great week and we'll let you know how we get on!

Monday 9 October 2017

What's Floating Around Cloud 9? 9 October 2017

Welcome to another week and if you are a regular reader, you will recall that last week we mentioned the UK Awards Conference which is taking place on 7 November at the Cavendish Conference Centre in London.

Well this last week we attended the launch of the CHS Awards at the Independent Venue Showcase in Birmingham and once again, we are helping Emma and the team structure the awards with judging so the invitations to agents have been issued and to date we have a pretty good jury in place! If you are an agent and want to take part in the judging, then please let either Janet or Paula know and we'll get you on the list.

The AIEA is also launching some new awards which are basically designed to give suppliers an opportunity to vote for agents with some rather irreverent categories such as the Willy Wonka Award for the best reaction to chocolate or treats - so you get the picture!

Taking place on 19 January in Peterborough, I am not sure whether we will warrant any votes here at Cloud 9 Towers,but you never know!  I don't think there is a category for the best venue finders but we will live in hope.

Away from Awards we are delighted to welcome a new member of the team to Cloud 9.
Susan is from Milton Keynes and she makes broken look beautiful especially when it comes to events! With a background in all things marketing from working at U.S. based agencies to publishers across Europe and beyond - she has a tonne of experience.

It has been said: "Susan is a talented individual capable of bringing many good things to any project." Family is her passion, second only to creating the best possible life for them. Running a supper club in her spare time, as well as being a health and fitness fan – there’s never a dull moment. Travelling for events has played a big part in career, but it’s not all work when the meetings are over and the champagne starts popping.

Finally this week, we are super excited to be a part of the World Superdrone Racing Championships which are taking place in Nottingham next March. 32 International Teams are taking part and this week long event will culminate at the Motorpoint Arena on Sunday 11 March.

Have a great week and don't forget to let us know about judging!










Monday 2 October 2017

What's Floating Around Cloud 9? 2October 2017

Welcome to another week and we can't quite believe it's October already - wow - where is the year going? This week we'd like to feature the UK Awards Conference which is our next scheduled event and is set for 7 November at the Cavendish Conference Centre in London.

You might not know this but there are in excess of 4,000 Awards Ceremonies taking place in the UK each year covering everything from Advertising to Aeronautics, Textiles to Toilets and for the entrants and winners, this awards are a big deal.

What many don't see though is the hard work and energy that goes on behind the scenes for the organisers so the conference is designed to bring together all of the topics that are relevant to the people who deliver awards, from generating sponsorship, to ensuring you have a credible and communicative jury - and we have an exceptional programme in place with some top rate speakers. 

We are running the event in conjunction with Boost Marketing Chris Robinson will chair the event. Chris is the Managing Director of Boost Marketing and his company not only details the most comprehensive list of Awards currently running the UK, but his organisation is also the largest specialist in the world at helping businesses to win awards. With operations in the UK, Ireland, USA, France and New Zealand, Boost have to date helped over 200 companies win in excess of 1,000 Awards - not a bad tally! 

Richard John who is the chair of the judges for us on the CHS Awards is then going to look at the history of awards, including some of the more memorable moments from awards in the last decade - and who can forget the blunder at the Oscars this year?

Setting up an awards programme is the easy bit, but what constitutes a good awards scheme and how do you know you are getting it right - well this is the topic that Don Hales for Awards International will address, but we move on to Creativity in Production with Richard Tierney.

We are also looking at Diversity in Awards: Achieving & Maintaining an Audience with Sarah Garrett MBE, as well as looking at establishing objectives for your potential entrants, – and maintaining open and honest working relationships with your target audience irrespective of their success levels, with Sarah Garrett.

Events aren’t just about what and who is in the room: they are also about the wider community. Simon Burton is a passionate evangelist for event amplification. Using real world case studies of awards he’ll demonstrate why social media shouldn’t be an add-on but an integral part of your awards strategy.

Just one of many highlights for the event is a session with Mark Borkowski who will be asking does Celebrity Matter? Does attaching a name to your brand have any impact on its standing with your audience? Getting the right fit for your programme is paramount and the suitability and expense does not always deliver an R.O.I. - or does it? Mark will look at guests expectations and the highs and lows of celebrity involvement in your awards.

We will also be dishing up the details with Anthony Marshall, Executive Head Chef, Hilton Park Lane who is reminding us that food remains an important element of any event and can make or break an awards ceremony. Food trends have changed significantly over the years at awards, and dietary requirements, the diversity of menus and demands from guests and events organisers are more complex. How does this impact a venue and how do they maintain their levels of quality and service to meet and exceed expectations? This invaluable session offers an insight from behind the scenes from one of the UK's leading executive chefs from the Hilton Park Lane.

Our last session is with Martin Lewis who is the Managing Editor at CAT Publications. The M&IT Awards are the most prestigious and most established recognition programme in the Events Industry and celebrated their 30th Anniversary this year. In an evolving industry, what has worked with the brand and what hasn't? In a look back a the history of M&IT, Martin will share some of the great lessons the brand has experienced over the years and how embracing change has positively impacted the awards.

Delegates can also enjoy some specific workshops, such as Balancing Stakeholder Communications with Andy Green, and a very hot topic at present around IP & Content with Ed Wright from Shakespeare Martineau. Just what are the legalities of what you can do with an entrants submission and content? Irrespective of your own rules and guidelines as part of your awards criteria, copyright is a form of intellectual property that protects original work and gives the creator of the work the exclusive rights so are you infringing this as part of your programme and what are you legal obligations? What steps can you take to protect your brand when promoting entrants online and reproducing their images, photos or copy? How clear is your legal position? The answer will probably surprise you! 

Workshop Three is with Donal Keenan from D&AD who will look at judging solutions whilst 
Anne Nolan from Awards Force will demonstrate some new technology to help organisers streamline their awards.

And if that wasn't a suitably packed programmme already, there is also an exhibition of suppliers and venues that can host awards, which are we running with our friends at CHS.

So if awards are your thing, then it's not too late to book - reserve your place now online and make sure your next awards event is a winner!

Have a great week!