Welcome to another week and we can't quite believe it's October already - wow - where is the year going? This week we'd like to feature the UK Awards Conference which is our next scheduled event and is set for 7 November at the Cavendish Conference Centre in London.
You might not know this but there are in excess of 4,000 Awards Ceremonies taking place in the UK each year covering everything from Advertising to Aeronautics, Textiles to Toilets and for the entrants and winners, this awards are a big deal.
What many don't see though is the hard work and energy that goes on behind the scenes for the organisers so the conference is designed to bring together all of the topics that are relevant to the people who deliver awards, from generating sponsorship, to ensuring you have a credible and communicative jury - and we have an exceptional programme in place with some top rate speakers.
We are running the event in conjunction with Boost Marketing Chris Robinson will chair the event. Chris
is the Managing Director of Boost Marketing and his company not only
details the most comprehensive list of Awards currently running the UK,
but his organisation is also the largest specialist in the world at helping
businesses to win awards. With operations
in the UK, Ireland, USA, France and New Zealand, Boost have to date
helped over 200 companies win in excess of 1,000 Awards - not a bad tally!
Richard John who is the chair of the judges for us on the CHS Awards is then going to look at the history of awards, including some of the more memorable moments from awards in the last decade - and who can forget the blunder at the Oscars this year?
Setting
up an awards programme is the easy bit, but what constitutes a good
awards scheme and how do you know you are getting it right - well this is the topic that Don Hales for Awards International will address, but we move on to Creativity in Production with Richard Tierney.
We are also looking at Diversity in Awards: Achieving & Maintaining an Audience with Sarah Garrett MBE, as well as looking at establishing
objectives for your potential entrants, – and maintaining open and
honest working relationships with your target audience irrespective of
their success levels, with Sarah Garrett.
Events
aren’t just about what and who is in the room: they are also about the
wider community. Simon Burton is a passionate evangelist for event
amplification. Using real world case studies of awards he’ll demonstrate
why social media shouldn’t be an add-on but an integral part of your
awards strategy.
Just one of many highlights for the event is a session with Mark Borkowski who will be asking does Celebrity Matter? Does
attaching a name to your brand have any impact on its standing with
your audience? Getting the right fit for your programme is paramount and
the suitability and expense does not always deliver an R.O.I. - or does
it? Mark will look at guests expectations and the highs and lows of
celebrity involvement in your awards.
We will also be dishing up the details with Anthony Marshall, Executive Head Chef, Hilton Park Lane who is reminding us that food
remains an important element of any event and can make or break an
awards ceremony. Food trends have changed significantly over the years
at awards, and dietary requirements, the diversity of menus and
demands from guests and events organisers are more complex. How does
this impact a venue and how do they maintain their levels of quality and
service to meet and exceed expectations? This invaluable session offers
an insight from behind the scenes from one of the UK's leading
executive chefs from the Hilton Park Lane.
Our last session is with Martin Lewis who is the Managing Editor at CAT Publications. The
M&IT Awards are the most prestigious and most established
recognition programme in the Events Industry and celebrated their 30th
Anniversary this year. In an evolving industry, what has worked with the
brand and what hasn't? In a look back a the history of M&IT, Martin
will share some of the great lessons the brand has experienced over the
years and how embracing change has positively impacted the awards.
Delegates can also enjoy some specific workshops, such as Balancing Stakeholder Communications with Andy Green, and a very hot topic at present around IP & Content with Ed Wright from Shakespeare Martineau. Just what are the legalities of what you can do with an entrants submission and
content? Irrespective of your own rules and guidelines as part of your
awards criteria, copyright is a form of
intellectual property that protects original work and gives the creator
of the work the exclusive rights so are you infringing this as part of
your programme and what are you legal obligations? What steps can you
take to protect your brand when promoting entrants online and
reproducing their images, photos or copy? How clear is your legal
position? The answer will probably surprise you!
Workshop Three is with Donal Keenan from D&AD who will look at judging solutions whilst
Anne Nolan from Awards Force will demonstrate some new technology to help organisers streamline their awards.
And if that wasn't a suitably packed programmme already, there is also an exhibition of suppliers and venues that can host awards, which are we running with our friends at CHS.
So if awards are your thing, then it's not too late to book - reserve your place now online and make sure your next awards event is a winner!
Have a great week!
No comments:
Post a Comment