Welcome to another week!
We continue to be busy
bunnies (notice our tribute to Easter!) this week with the closing date for the Midlands Media Awards, lots of activity for both Fresh and the CIPR Northern Conference as well as preparation for the new Bristol Media Awards, Brand You
which are launching after Easter.
However, this week all of
our focus is on the new PRCA DARE Awards which we are running in partnership
with the Public Relations Consultants Association.
DARE TO BE DYNAMIC AND DELIVER YOUR PROFESSIONALISM AND EXPERTISE LIKE NEVER BEFORE...
ACHIEVE more with DARE. Each of the five, day long DARE events will offer an exclusive opportunity as the events will be a heady mix of key industry speakers covering the topics that matter, a key training element, client consultations and networking, exhibition opportunities and prestigious lunches where awards will be presented only to those organisations or individuals who have shown the courage to challenge.
Open to Consultancies and In-House teams, DARE is all about encouraging you to be different - in your thinking, in your ideas and in your approach to communications. And each event will provide a platform for powerful and positive reinforcement of the excellence that is demonstrated on a daily basis.
RECOGNISE that in this increasingly competitive and challenging industry, embracing new skills and understanding how the array of tools and tips available can make a significant impact on your effectiveness and achievements.
 |
| Lord Chadlington Co-Chair of DARE Jury |
DARE has a commitment to deliver a definitive training element to each event and two of the industry's leading professionals will also deliver key lectures. Client invitations will be issued enabling new business opportunities and all delegates and guests will play a part in the DARE event, with networking and connection exercises.
ENGAGE in DARE in 2013. The first step requires an entry from you or your organisation, and includes submissions from Individuals, Consultancies and In-House Teams from both the Public & Private Sector. There are just 10 entry categories in DARE although an additional Award will be presented which will be the Chairman of the Judges Choice.
There are 10 categories within DARE, all very different to any of those currently on offer and they include-
Innovation & Integration |Marketing, Media & Measurement | Campaign Challenges | Social Strategy | Research & Results | Effective Engagement | Consumer Choice | Live, Launched & Loud | Technology & Trade |Internal Inclusion
From the 10 categories,
the truly excellent panel of judges will make their decisions that will be
followed by five regional DARE events in Leeds for DARE North, in Edinburgh for DARE Scotland, in Slough for DARE South East, in Bristol for DARE South West & Wales and in Birmingham for DARE Midlands.
You really wont want to miss
out on DARE this year and with all of our attention on being daring and being
different, we did wonder just what other daring activities the PR Industry and
their clients, as well as Joe Public might have undertaken in order to go that
extra mile?
And blimey….we certainly
found some corkers!
We loved Tropicana’s Bright Idea
from 2012. Tropicana installed a large sun over Trafalgar Square on a dreary January
morning in London. They handed out over 35,000 orange juice cartons that day too
and allowed the commuters and tourists to sit and watch the sunrise with
branded sunglasses and blankets. What a bright way to gain publicity!
Also from 2012 is this one
from Ryan Holiday who was pretending to Get Publicity
Instead of trying to get press to solely benefit himself, Ryan Holiday tried to get press for any reason at all, as a joke. He used Help a Reporter Out to seek out queries by reporters needing people for stories. He made up tons of things and in the end was featured in multiple stories. For example, he posed as the poster child for “Generation Yikes” on Reuters. On MSNBC he pretended that while working at Burger King someone sneezed on him and did other stunts like this on various other news sources and ultimately got his name out there.
Instead of trying to get press to solely benefit himself, Ryan Holiday tried to get press for any reason at all, as a joke. He used Help a Reporter Out to seek out queries by reporters needing people for stories. He made up tons of things and in the end was featured in multiple stories. For example, he posed as the poster child for “Generation Yikes” on Reuters. On MSNBC he pretended that while working at Burger King someone sneezed on him and did other stunts like this on various other news sources and ultimately got his name out there.
The Royal Society of Chemistry organised a competition to see if anyone could solve the notorious cliff-hanger problem from the movie The Italian Job back in 2009. The society received over 2,000 entries and media attention and the winner won a holiday in the city where the film was made.
Being a girlie team here at Cloud 9, we love this one and anything pink really does get our vote...
Of course, some stunts go a little wrong but at least they tried!
British Airways sponsored the London Eye back in 2000 and had an issue getting the wheel up when it was just lying on the ground. After several attempts while the press was watching, they had an airplane fly over with a banner saying “BA can’t get it up”. Many laughs were had that day.
So that’s a great look at some very daring stunts and now the question for you – how far will you go to be different and daring?
We really do look forward to finding out......
That’s it for this week folks, it might be a short week, but we wish you a good one, have a great Easter and we’ll be back next Tuesday.
Toodle Pip!
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