Welcome to another week
and its PRCA DARE again this week with the remaining three events in Slough, Bristol and then Birmingham.
It’s a really innovative
programme and the great thing about DARE is its not just an awards event, its
also a learning experience with guest lectures and an interactive experiences.
As DARE is in its
inaugural year, its been very much about bedding the programme in and laying
the foundations for 2014, when we have no doubt it will be an incredibly
successful and dynamic addition to the industry calendar for the communications
genre.
So look out for next year,
we can promise you it will be even more amazing!
Even though next week you
think it will be a little easier here at Cloud 9 Towers, that certainly wont be
the case, as it will be time to pop on our Fresh hats and get ready for the
craziness that is The Fresh Awards 2013!
The official closing date
for entries was last Friday 21st June, but as we are such a generous
lot here at Fresh we have extended the deadline to 5th July.
Fresh is celebrating its
10th Birthday this year so we are holding a Freshtival event between
25-28th September up in Manchester and we will be
introducing a new networking platform called Poken.
Please
watch the short video clip below to find out more about this technology-
http://www.youtube.com/watch?v=IEHs7Llsb9Q
The Poken Platform is
specifically designed to enhance your event experience, to encourage networking
and to allow you to collect everything you need ‘with a touch’, all while using
an exciting new NFC -enabled technology.
When you register at the Fresh
Awards you will be given your very own sleek Poken device which will look a
little something like the below-
Using this device, you can
collect information from special stickers that we call ‘tags’, which means you
don’t have to carry brochures and bags throughout the event!
You can also swap your own
digital business card with other people by touching your Pokens together in a
‘high-four’.
Using the Poken online
community portal at www.poken.com , you can log-in and create your digital
business card, complete with your own profile picture, contact information and
social network profiles. This is the profile you will swap with other delegates
when you ‘high-four’ at the event.
By logging in to your own
portal after the event, you will be able to see the profiles of those you have
networked with, the information you have collected and some additional
information from the event, all of which can be downloaded, shared and saved.
Keep an
eye out for your Poken log-in details which will be sent to you soon. Much like
LinkedIn or Twitter, the richer you can make your profile the more inclined
other delegates will be to engage with you post event.
So great technology and a
fantastic line up in place, what more could you want apart from cross dressing
PR, Creative and Media industry leaders – but more of that to come!
Finally this week, we need
to remind you that the closing date for the Bristol Media Brand You Awards, in
conjunction with Social Heads and Synergist, is looming!
Entries need to be with us by next Monday 1st July 2013 and there are some great
categories open to individuals from the South West region:
2. Animation & VFX
3. Client Services & Account Management
4. Broadcast
5. Design
6. Digital including Mobile & Web Design
7. Direct Mail
8. Events & Experiential
9. Games & Apps
10. Marketing
11. Print & Publishing
12. Photography
13. Public Relations
14. Social Media
15. Video Viral Online
You can find out all about Brand You via the Bristol Media website, so
make sure you take a look and get your entries in by next Monday.
Have a great week!
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