Monday 22 July 2013

What's Floating Around Cloud 9? 22 July 2013



Welcome to another week and whilst we all continue to enjoy this rather spectacular summery weather (its probably the best Summer in Cloud 9’s history to date!) our thoughts are already turning ahead to rain macs, woolly jumpers, wellington boots and hopefully another great Summer next year.



Event planning requires just that, lots of planning so we are already booking venues for the Autumn, Winter, Spring and Summer of 2014 and we have got a little bit of an issue.



Our schedule for next June includes around half a dozen awards ceremonies and conferences and it seems that every client wants a Thursday – which is not only impossible for us unless anyone has altered the calendar and not told us – but is also hampered by a little football competition next year – The World Cup!



Although the competition kicks off on Thursday 12th June, and England have yet to formally qualify, assuming they do, they are not scheduled to play their first match until 17 June – however, World Cup fever will no doubt have an impact on any events next year…


The Preliminary Draw was widely adjudged to have smiled on England, with bookmakers immediately making them odds-on favourites to top Group H. Nonetheless, the Three Lions would do well to heed some historical warnings before they begin booking flights for Brazil 2014. 


Points have, after all, been dropped to both Ukraine and Montenegro in recent preliminary campaigns, while Poland were famously responsible for a rare English qualifying failure in 1974. Few will envisage a similar slip-up this time around, but while Moldova and San Marino are unlikely to threaten the top spots, none of the leading quartet can be discounted. 


We don’t confess to know much about football here at Cloud 9 Towers and even less about the host country of the 2014 tournament, Brazil, but we do predict that if England, Wales, Scotland and Northern Ireland all make it through, we may need to think about additional screens at events to accommodate any football fans and we will have an even bigger headache on dates!


Whilst we rarely run events or escorted tours that take us out of good old blighty, we are definitely dipping our toes in more and more international events just recently so this seemed like an opportune time to find out a little more about the country hosting the World Cup in 2014, Brazil.


The largest country in South America, Brazil stretches over almost half of the continent. With the Atlantic Ocean on its eastern coastline, Brazil shares frontiers with Venezuela, Guyana, French Guyana and Surinam to the north. Its neighbours to the west are Argentina, Paraguay, Bolivia and Peru, while Colombia is to the north-west and Uruguay directly south. Of all the countries in South America, only Chile and Ecuador do not border Brazil.


With a surface area of 8,547,404 km², Brazil is the fifth largest country on the planet behind Russia, China, Canada and the United States. It covers 4,345 km from north to south between its furthest points and 4,330 km from east to west. The highest population concentrations are along the Atlantic coastlines, most notably in the two largest cities, Sao Paulo and Rio de Janeiro. The capital Brasilia has a population of 2,094,000, according to 2003 estimates, and it is situated over 1,000 km inland.


Nearly a quarter of the world's coffee comes from Brazil, with its plantations spread around the states of Sao Paulo, Parana, Espiríto Santo and Minas Gerais. Likewise, Brazil is one of the foremost producers of sugar cane, used not only to make sugar but also the alcohol that fuels 2.5 million specially-designed vehicles. Production levels of ricin, cocoa, corn and oranges are among the highest in the world as well, while soy, tobacco, potato, cotton, rice, wheat, manioc and bananas are also produced in large quantities. In addition, sheep and cattle are reared in almost every state.


The Brazilian rainforest is another source of natural riches, including tung oil, rubber, carnauba oil, caroa fibre, medicinal plants, vegetable oils, resins, timber for construction and various woods used in furniture-making. Brazil has also begun mining fairly recently, again taking advantage of its abundant natural resources.


Brazil has roughly 190 million inhabitants, making it the fifth most populated country on Earth. Almost 75 per cent of them are Catholics, whilst another 26 million are Protestants. Brazil's Jewish community is very small by comparison.


The country is divided into five regions (Centre-West, North, Northeast, South and Southeast), which are themselves divided into 26 states plus the Federal District that houses Brazilian capital Brasília.


Known for its enormous hydroelectric potential, the Southeast region is the most heavily-populated in Brazil with almost 80 million inhabitants, roughly 40 per cent of the total. It is also the most densely-populated (84.21 inhabitants per km²) and has the highest urbanisation rate at 90 per cent.


The official language is Portuguese, however many Brazilians speak other languages according to their origins. German and Italian, for example, are fairly prevalent in the cities of the South.


Better start brushing up on our Portuguese then just in case!


In other news this week, Brand You for Bristol Media is well underway with entries just about to be sent off for judging to their respective juries and the Cloud 9 team will be at The Fresh Awards judging - no easy task!


And our planning for 2014 continues, anyone got a spare Thursday?!



That’s its for this week, enjoy the sunshine!


See you soon










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