What's Floating Around Cloud 9? 17 March 2014

Welcome to another week and after our recent excursions, fams and attending this, that and the other, its a fairly sedate week ahead here at Cloud 9 Towers.

However, we are sending half of the team off on Wednesday to something called Digital 360 which is organised by McCann in Birmingham, as we are very committed to training and development.  

Today, digital communications, digital devices and digital platforms have become totally interwoven into the fabric of consumers to such an extent that they no longer require specific consideration on where or how to engage with a brand or service online. The natural relationships between traditional media, physical experiences and digital interaction have blurred the boundaries beyond what marketers have known for many years.

Digital 360 is an event aimed at exploring how brands are fully integrating digital into the fabric of their organisations, communication strategies, customer experiences and service propositions to help inform the way we all must think about true digital – 360 degree integration.

As many of our clients are within the media and marketing sectors, we always think that continually improving our knowledge about the digital sector is vital to our continued success so it will be interesting to see how Shannon and Rubina get on.

Social media continues to play a big part in everything we do from promoting the projects and awards we are actively involved with, to tweeting about our various hotels and venue reps that pop in to see us.

With our FUSE by Cloud 9 service, we also offer complimentary social media as part of the free venue finding and styling service so you can be sure your event will get the maximum amount of exposure. Understanding that Social Media is very probably something that already features within your event agenda and we’re not here to teach you anything new (unless you ask in which case we’d be pleased to help) but what we can do is enhance any of your social media activity. Just let us know the hash-tag and we’ll shout about you and engage to increase your Klout.

We’ve a high profile following here at Cloud 9 and regularly engage with the Media and journalists throughout the UK so if you are looking to increase the awareness of your event, then we can help.

FUSE starts with our free venue finding service. Simply send us the brief and we’ll not only source a variety of venues for you, we’ll also ensure you get the very best rates and full details of availability and all of those little added extras that really make a difference to your event. Don’t waste your time spending hours online, or making endless calls, when we can do it all for you and get back to you quickly and efficiently with everything you need to know all in one easy to read report.

We’ll even book on your behalf and make sure you get the best service possible from your chosen venue. What’s more, as we strive to continually improve our service, and the service that our clients receive at events, we’ll also evaluate the event afterwards to ensure that any feedback, positive or otherwise is fed back to the venue in question.

Styling at events can create the mood or kill the room and with over 10 years of running successful events here at Cloud 9 you can imagine we have a pretty good inventory at our disposal. From Glittering Lava Lamps to Giant Martini Glasses, Peacock Feathers to all manner of Props, we’ll gladly offer complimentary hire of any of our suitable stock to in-house event organisers as part of FUSE.

We can also ensure that we work with you to secure lots of little extras at your event that you may not have previously considered. Whether getting the venue to throw in some complimentary drinks, or donate a raffle prize, then our FUSE styling service will certainly help to give you that extra special edge.

Event Website Leverage is vital. Your target market or client base might be small for your particular activity, but that doesn’t or shouldn’t mean that you shouldn’t be making a big noise about your event. Sharing and swapping links with your event site can not only help it shoot up the search engines, but it’s also more likely to be easily found and accessed by the right people.

We’ll ensure your event is listed and the links are shared with at least five suitable sites, including ours if appropriate. The last thing you ever want to hear is “I didn’t know about the event”. FUSE can and will help.

Additionally, online post event activity is a great way to ensure the sustainability of any events and really engage with your audience long after event has ended.

Alternatively, we can offer you an Evaluation of your event, in order to determine the R.O.I. or to establish trends for your next event. FUSE is free so take your pick! 

Finally this week, and its been a long time coming, the new Cloud 9 Event Management Ltd website should be up and running so check it our and let us know what you think.

Have a great week, and don't forget its not long to the deadline of the 2014 Midlands Media Awards!

Toodle Pip!