Monday 28 April 2014

What's Floating Around Cloud 9? 28 April 2014

Welcome to another week and after two short weeks, normal service is resumed here at Cloud 9 Towers!

Peter Lowe
Last week was pretty much taken over with second stage judging for the Midlands Media Awards which we run on behalf of the Birmingham Press Club. Willoughby PR kindly hosted the judging for us, which was chaired by Peter Lowe who is the Executive Editor at Sky News.

The nominations for the awards will be announced this coming Friday, 2 May and tickets for the ceremony which is taking place on Thursday 5 June at Aston Villa, are available online now for anyone wanting to snap up a seat near the front! We always allocate seating on a first come first served basis, so you have been warned!

Progress for the 2014 CIPR Northern Conference is also shaping up nicely and this year’s conference will focus on the digital PR landscape and the skills needed to spread news further, faster and more directly than ever before. The day will look at how PR, Social, SEO and Content Marketing all complement each other to engage, influence and manage reputations. 

Industry leaders will discuss the blurring lines between these channels the importance of digital PRs having a varied skill set to create digital PR strategies.There will be a packed schedule this year with a diverse range of keynote speakers and the opportunity to network with exhibitors so delegates will be able to make the most of their time and really benefit from attending.
 
Now in its 13th year the objectives of this high profile event are to provide outstanding learning and networking opportunities for PR professionals through a mixture of challenging keynote speeches and practical master classes and workshops. The event is open to members and non-members alike.

The event is set for 12 June, so just a week after Midlands Media, so June is shaping up to be a busy month for us here at Cloud 9 Event Management.

To recover, Becky & Rubina are then off to enjoy the hospitality of the studio venues on Friday 13 June, with a promise to get lucky with both the studio and Staybridge Suites…



We have no idea exactly what that means, but  to celebrate the launch of their new 24 hour delegate packages, they are hosting an evening of fun and entertainment at thestudio, followed by overnight stay and breakfast at the recently opened Staybridge Suites, Birmingham. We have clients who are big fans of the studio and we are too, so it will be great to explore their new space.

  
Then, no sooner than the CIPR Northern Conference is over, our attention with turn to Bristol Media and the Brand You Awards as the entry deadline is 20 June.  

With such a busy schedule ahead, client venue finding and planning, we are trying to keep as organised as we can and whilst Paula has finally given up, reluctantly, her Filofax, she still complains that her online diary is far too complicated for daily use!

So in tribute to all of those who still enjoy their Filofaxes (without the ridicule of younger members of staff), a little potted history of this marvellous invention!

The popularity of Filofax over the past decade has naturally led many people to believe it is a relatively new concept. Yet its origins go back as far as the First World War. In 1921, a London based company was formed to market personal organisation systems in the UK by mail order. In 1930 they registered the trademark "Filofax", the name having derived from the description "file of facts".

The business continued to grow and by 1987 had a retail network of 1250 outlets in the UK alone. Prestigious stores around the world stocked Filofax, Harrods and Harvey Nichols in London, Neiman Marcus and Bloomingdales in the US, Bon Genie in Switzerland, Galleries Lafayette in Paris and Seibu in Japan amongst others.

The Filofax personal organiser had developed from a simple loose-leaf diary and notebook into an indispensable organiser and status symbol for the 80s.In 2001 the Letts Filofax Group was formed after Charles Letts and Company Limited aquired the Filofax Group. In 2012 the company was acquired by HSGP Investments.

Paula maintains she is reviving hers next year, the Cloud 9 team remain unconvinced! Her response however, is that if Grace at 83 could pull off using a Filofax, then she can too! 
We'll see....and in the meantime, have a great week!

PS. Don't forget to ask us about FUSE by Cloud 9....

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