Monday 25 January 2016

What's Floating Around Cloud 9? 25 January 2016

Welcome to another week and we're gearing up for CONFEC Red here at Cloud 9 as Paula is off to Abu Dhabi next week as pat of our educational experiences oversees.

In an exclusive and intimate results-oriented business setting, CONFEC Red 2016 will bring together the United Kingdom’s top agencies, corporate and incentive organisers to meet with international major and emerging hotel chains, individual properties, unusual venues, convention bureaus, tourist boards and DMCs to participate in a series of one-on-one meetings over two dedicated business days.

As we're keen to encourage more of our clients to expand their horizons and start exploring the Middle East, this is the perfect opportunity for us to get some real first hand knowledge on the ground.

The event takes place amidst beautifully landscaped gardens, gurgling fountains and Venetian-inspired buildings at The Ritz-Carlton Abu Dhabi, Grand Canal. It offers a luxury beach resort experience minutes away from the city center. The honouring of different cultures can be found throughout the Abu Dhabi resort, from the Bedouin-inspired spa to the array of dining experiences. Located across from the iconic Sheikh Zayed Grand osque, this Abu Dhabi luxury resort offers a breathtaking setting and numerous facilities. It looks pretty good to us!

Whilst we are on the subject of trade shows, April is certainly a busy month. Not only is the CHS Show set for Leeds on 26 April, but we are already getting inundated with invitations to attend IMEX in Frankfurt from 19-21 April. The current count is seven invitations and we're still in January (just)!

However, the award for getting in early really has to go to Sandals who issued an invitation to attend the Meetings Show with them  in December and that's not until July!

So why are trade shows and keeping your knowledge about venues, destinations, hotels and DMC's important? It doesn't matter how long you have spent in the industry, its an ever changing landscape with new venues, changes in ownership, new opportunities for delegates in locations, new flight and travel options all to consider.

You might not have anything relevant or concrete to discuss and direct business to place there and then, but we've often found a hidden gem for a client, and more often than not been able to share our knowledge with clients in order to provide them with a wider portfolio for their consideration. Plus, you never know which enquiries might be next - a phone call could make all the difference and if you don't know anything about a certain region,  then its unlikely your client will have much confidence in your recommendations.

However it is a balancing act. We've had some amazing invitations here in the last few months alone and whilst we quite fancy sipping Mojotos in Manila in the Philippines, or Scuba Diving in the Seychelles, we might struggle to place any business there so we've had to politely decline.

What is great is that we've done a little business in Dubai in the past and are hopeful of more, so the Middle East is certainly one for the checklist here. We just hope that Paula is not sold for any camels - she's probably not worth more than one and it would be embarrassing to find out!

Have a great week!  


 


 

  

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